2) Verify Your Website Has the Facebook Pixel Installed Once you have the Facebook Pixel Helper installed you’re ready to check your website. You can download the Facebook Pixel Helper here. You can then install the Facebook Pixel Helper Chrome Extension, which is basically a tool that will show you if it detects a pixel on your website. In order to check to see if your Facebook Pixel is firing properly, you’ll want to use the Google Chrome browser. Side note: I HIGHLY recommend hiring a handyman to install ceiling fans, they can take hours of work and are exhausting. Likewise, with the Facebook Pixel, you don’t know for sure if it’s been installed right without using the Facebook Pixel Helper to check if it powers on. It could take you a short amount of time or a long amount of time to install it based on your experience, and you don’t really know if you’ve installed it properly until you flip the light switch at the end to see it spin. Installing a Facebook Pixel is a lot like installing a ceiling fan, let me explain. Now, here’s how to see if you’ve installed it correctly. I think you get the point, you need the Facebook Pixel in your life. you want to track Conversion Events! Why? So you know exactly which ads are bringing you the most sales and how much money they are earning. We call these Conversion Events, and you can use the pixel to optimize your campaigns for these specific actions. Lastly, the pixel can help you track vital actions or events on your website such as sales or new leads. Which is super important when creating your messaging and determining the right type of ad to best resonate with the audience you are trying to reach. Using the pixel will help you truly understand what your purchasers are like. You’ll be able to see the amount of time people spend on your website, demographic information, and more with the pixel. The Facebook Pixel also gives you more data inside of Facebook's analytics about your website visitors. You want to be able to capture this data, so you can remarket to them later with your ads. Website visitors are people who have shown interest in the products and/or services you have to offer. These visitors are the low-hanging fruit when it comes to your advertising. Your website visitors! Audience targets, such as people who have visited your website, are vital for your advertising success. Without a Facebook Pixel installed on your website, you are not able to reach the MVPs of audiences for your ads. Think of it as the foundation of your advertising. The Facebook Pixel is essential for your success for a variety of reasons. One of the biggest advertising mistakes and what makes Tony (our Advertising Manager) cry is when we see people run Facebook ads without having a Facebook Pixel installed on their website.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |